Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.
She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.
Using ideas honed over 500+ articles and two books – Making Money and World Peace and The Unheroic Work. Michel melds trailblazing thinking with a provocative call for people to reimagine their brand as a result.
So what the organisation does aligns with what they say. Revealing brand as warehouse for value which accumulates and erodes over time.
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